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Don’t try to bury bad news on a Friday
There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that...
Authentic social media to the rescue in a crisis
You may have heard of the “sushi terrorism” incidents in Japan, where a putrid youth licked soy sauce bottles and...
Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. Share...
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into...
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of...
Listen to our podcasts
Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at...
Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations...
Engage your PR at the C-suite level
Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising...
Free messaging and collaboration software?
During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to...
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